The Real D&I 

(Dollars & Income)

Proactive Business Development is CEO and board-centric business development and training tools for your diverse lawyers. It is hands-on workshops done by decision makers and influencers enhancing your diverse lawyers business development and relationship building skills to generate more revenue for your law firm.

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Next Evolution

Diverse lawyers need to pay for themselves. All the lawyers at your law firm need to pay for themselves. Wanting to monetize your law firm's D&I (Diversity & Inclusion) spend does not mean you are not serious about D&I. Your firm cannot have a D&I program if there are no REAL Dollars and Income (the BLBD definition of D&I) to pay for the workshops and consultants.

Your Entire Team

From the original “Call to Action” published in 1999, to the “Mansfield Rule” of today everyone is committed to D&I.

D&I is important to In-house counsel as well. Law firms that do not meet the diversity metrics established by corporations are losing work. PERIOD!

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But the Reality Is

Your law firm is a business. During an economic downturn when companies are cutting their outside counsel legal spend, the lawyers without their own books of business (both majority and diverse) are the first to go.

And all the commitments in the world to Diversity and Inclusion will not save your diverse attorneys from being laid off if in-house counsel does not have work to give.


On a bar association conference's website, program book,  or placard is great. Paying a premium to sponsor the gala dinner and hearing the leadership of the bar association thanking your law firm for your generous support during the meals is a source of tremendous pride. But how does all of the above move the revenue needle for your law firm and your diverse teammates?

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The ROI of D&I

 Proactive Business Development is creating a Return on Investment (ROI) for D&I. It is the ability to draw a straight line from the dollars spent on D&I (Diversity & Inclusion) dollars to generate additional D&I (Dollars & Income) for your firm.

Having more diverse equity partners and shareholders at your law firm gives you a competitive advantage to win more work without having to discount your rates.


To learn more about the Big Law Business Development difference and if proactive business development is right for your lawyers and your law firm, click on the email and smartphone icons below to get started.